Volvo Brand Founded Over Dinner

The new Volvo lineup we offer at our dealership in Carlsbad, CA is nothing short of interesting. But what is perhaps just as fascinating is the story as to how Volvo came to be.

Before Gustaf Larson and Assar Gabrielsson were the founders of Volvo, they were two friends. Their bond stemmed from working together in the early 1990s, but grew over their shared dream of designing the ultimate car for the Swedish lifestyle.

In 1924, the duo decided to catch up over a crayfish dinner. In between bites, Gustaf and Assar formed the foundation of what is now known as one of the world's leading automakers.

It seems crustaceans are quite the brain food!

Three years and ten prototypes of the earliest Volvo model, Jakob, the brand was officially born. Made from high-quality Swedish steel and the unmatched craftsmanship that is still found in today's lineup, Jakob sold an impressive 1,000 units upon its release.

Another three years later and Volvo was raking in customers. By 1933, the blossoming brand was celebrating 10,000 vehicles sold.

We guess you could say the rest is history, but the story isn't finished yet. Today, we offer innovative vehicles like the 2014 Volvo S60. With a visit to Carlsbad Volvo, you can test drive the model's turbocharged engine, incredible handling, luxurious interior, and its top-notch safety offerings.

It's hard to believe one of the world's best-selling range of exceptional vehicles all started with two pals splitting a shellfish dinner.

To continue following Volvo's story, bookmark our blog and check back for the latest.

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